Old Kool Aid Commercial – Vintage Advertisement
Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother’s kitchen. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city’s claim to fame. Kool-Aid is known as Nebraska’s official soft drink.
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