Why cleanse? If you’ve watched a smog-filled sunset, sat sweating in 100 degree weather with 99% humidity, tried walking on New York’s Hudson River or watched miles of dirty snow along your winter work commute, you know that we have more challenges than ever when it comes to keeping clean. It’s the 21st century and more people are playing and working harder while the world’s pollution abounds. Our Simplified Facial Cleanser is a gentle gel cleanser that cleans and freshens the face without stripping its natural oils. Formulated with shea butter to help maintain your skin’s natural moisture level and cranberry extract to provide antibacterial and antioxidant properties. We encourage you to keep clean and be as earth-friendly as you can!