Stevia set to become new global sugar replacement



(3 Jan 2011) SHOTLIST
AP Television
Buenos Aires, Argentina – 13th November, 2010
1. Wide of food kiosk in park as girl approaches
2. Mid of girl at kiosk receiving payment for a bottle of soft drink
3. Close of kiosk with a selection of soft drinks girl carrying soft drink walks away
4. Wide of girl arriving to sit on fallen tree trunk in park
5. Mid of girl taking box of Stevia out of bag
6. Close of Stevia box
7. Close of girl pouring sachet of Stevia into infusion drink
8. SOUNDBITE (Spanish) Barbara Ferro, Stevia User, Buenos Aires, Argentina:
“I have been drinking Stevia for about 2 months, a friend of mine recommended it to me, she said it has a very natural flavour. Before I used to use sweeteners but they leave a slightly metallic flavour and really the food or infusions did not have such a good taste like they have with this substance, it really is very nice.”
AP Television
Misiones, Argentina – 27th October, 2010
9. Large panoramic pan of growing plantation
10. Large low angle of plantation with Stevia sign in foreground and workers harvesting in background
11. Close of worker lifting tray of stevia seed plants and carrying them out of shot
12. Large of worker delivering tray to van
13. Close of worker
14. Mid of workers placing tray’s of stevia in van and closing door
15. Large of men arriving to sit at desk in conference room of biotechnology company
16. Close of man removing test tube of plant leaf from container
17. Close of man; Jose Cabral, General Manager of Biofabrica
18. Mid of Jose Cabral holding a leaf of stevia
19. Close of stevia leaf
20. SOUNDBITE (Spanish) Jose Cabral, General Manager, Biofabrica Misiones, Posadas, Misiones, Argentina:
“The Guarani used it to sweeten their infusions, from there the oral tradition gave credit to the value of the plant and then at one point it was the Japanese that were the first to take the plant and turn it into a consumable. And now today it offers the perspective that not only the Japanese market is offering a demand for this product, but also the American market, the European market.”
21. Large of woman walking past company laboratory
22. Large of laboratory interior
23. Close of workers in laboratory
24. Close of woman approaching laboratory window
25. Mid of woman approaching laboratory window
26. Mid of man preparing trays in laboratory
27. Close of man preparing trays and walking out of shot
28. SOUNDBITE (Spanish) Veronica Rodriguez, Bio-Technician, Biofabrica, Misiones, Argentina:
“In reality the properties have been known for a long time, but now recently it is like they are fashionable or are in the focus much more after many investigations recently that have taken place. It is as a result of the fact they contain a glycoside, that’s a sugar which is called rebaudioside-A and for instance the plants that Biofabrica produce they have a major content of rabaudioside-A. And what does rebaudioside-A contain; it’s what gives the sweetness element to this plant, its origins are all natural, it has no additive, nothing, they are not artificially improved. They produce from themselves this sweetness and they have zero calories.”
29. Large of poly-tunnel filled with stevia plants as women workers enter in background
30. Mid of women at plants and beginning harvest of leaves
31. Close focus pull shot from stevia plant to hands of women harvesting leaves
32. Close of women worker
33. Close of women placing harvested stevia plant in tub
34. Large of women workers carrying tub to enter sowing poly-tunnel
35. Large of workers walking towards work table
36. Mid of workers preparing trays at work table
37. Close of worker walking away
38. Mid of woman carrying tray towards sowing table
39. Close of woman sowing stevia plants in tray

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Post time: Jul-20-2017
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