[Latin Name] Haematococcus Pluvialis

[Plant Source] from China

[Specifications]1% 2% 3% 5%

[Appearance] Dark red Powder

[Particle size] 80 Mesh

[Loss on drying] ≤5.0%

[Heavy Metal] ≤10PPM

[Storage] Store in cool & dry area, keep away from the direct light and heat.

[Shelf life] 24 Months

[Package] Packed in paper-drums and two plastic-bags inside.

[Net weight] 25kgs/drum

Brief Introduction

Astaxanthin is a natural nutritional component, it can be found as a food supplement. The supplement is intended for human, animal, and aquaculture consumption.

Astaxanthin is a carotenoid. It belongs to a larger class of phytochemicals known as terpenes, which are built from five carbon precursors; isopentenyl diphosphate and dimethylallyl diphosphate . Astaxanthin is classified as a xanthophyll (originally derived from a word meaning “yellow leaves” since yellow plant leaf pigments were the first recognized of the xanthophyll family of carotenoids), but currently employed to describe carotenoid compounds that have oxygen-containing moities, hydroxyl or ketone , such as zeaxanthin and canthaxanthin. Indeed, astaxanthin is a metabolite of zeaxanthin and/or canthaxanthin, containing both hydroxyl and ketone functional groups. Like many carotenoids, astaxanthin is a colorful, lipid-soluble pigment. This colour is due to the extended chain of conjugated (alternating double and single) double bonds at the centre of the compound. This chain of conjugated double bonds is also responsible for the antioxidant function of astaxanthin (as well as other carotenoids) as it results in a region of decentralized electrons that can be donated to reduce a reactive oxidizing molecule.

Function:

1.Astaxanthin is a powerful antioxidant and may protect against oxidative damage to body tissues.

2.Astaxanthin can improve the immune response by increasing the number of antibody producing cells.

3.Astaxanthin is a potential candidate to treat neurodegenerative disease such as Alzhimer and Parkinson diease.

4.Astaxanthin dan reduce UVA-light damage to skin such as sunburn, inflammation, ageing and skin cancer.

Application

1.When applied in pharmaceutical field, astaxanthin powder has the good function of antineoplastic;

2.When applied in health food field, astaxanthin powder is used as food additives for pigment and health care;

3.When applied in cosmetic field, astaxanthin powder has the good function of antioxidant and anti-aging;

4.When applied in animal feeds field, astaxanthin powder is used as animal feed additive to impart coloration, including farm-raised salmon and egg yolks.

Of Market America’s OPC-3 product, practicing internist and faculty member at the New York University School of Medicine, Dr. Steven Lamm, said: “I can tell you that your OPC-3 is probably the best antioxidant cocktail in the marketplace. It’s a great combination of ingredients that truly meets the body’s needs.”
Lamm is also known to millions of people as the house doctor on popular television show, “The View.”

SHOTLIST
DPRK, Kaesong, 28th August 2009
1. Pan of Kaesong City
2. Wide shot of modern buildings in Kaesong City
3. Pan of historic area of Kaesong City
4. Various shots of historic houses and people in streets
5. Pan of ginseng field
6. Pan of ginseng plants
7. Tilt up of ginseng plant
8. Wide shot of worker walking down row of ginseng plants
9. Close up of worker’s hands uprooting ginseng and holding it up
10. Close up and zoom in of entire five-year old ginseng root
11. SOUNDBITE (Korean) Ri Taek Gyu, leader of Sonjok area work team, Insam Cooperative Farm, Kaesong City:
“This is the real ginseng, this is five years old. The flowers are in full bloom in July and now we’re coming to harvest time.”
12. Wide shot of Koryo Songgyungwan University
13. Close up of University sign on stone
14. SOUNDBITE (Korean) Chang Jae Suk, Associate Professor, Koryo Insam Faculty, Koryo Songgyungwan University:
“The cultivation of ginseng began in Kaesong in the 11th century. Kaesong is the first place where the cultivation and processing methods developed. Cultivation and processing techniques for ginseng were developed for the first time in Kaesong.”
15. Tilt up of sample of ginseng in jar of alcohol
16. SOUNDBITE (Korean) Chang Jae Suk, Associate Professor, Koryo Insam Faculty, Koryo Songgyungwan University:
“There are many countries in the world that cultivate ginseng, but the reason why Kaesong ginseng is particularly good is because of the special character of the soil in the area. Many special elements such as radium and germanium and selenium are present in the soil of the Kaesong area. These elements are absorbed into the ginseng, and that’s where ginseng gets its special medicinal effects from.”
AP Television
DPRK, Pyongyang, 30th August 2009
17. Wide shot of Academy of Koryo Medical Science
18. Mid shot of sign of Academy of Koryo Medical Science
19. SOUNDBITE (Korean) Ko Myong Jin, Associate Professor, Vice President of Academy of Koryo Medical Science:
“Kaesong ginseng is widely used as a tonic because it is more efficacious than the ginseng from other countries, and also it has no side effects. In particular, it has a very good pharmaceutical efficacy, it has anti-cancer properties, it is very good at preventing harm from exposure to radiation, and also preventing the symptoms of the onset of age. Recently, Kaesong ginseng is becoming widely known around the world because it’s good for the treatment of diabetes.”
AP Television
DPRK, Kaesong, August 29, 2009
20. Wide shot of exterior of shop selling ginseng
21. Mid shot of sign of shop
22. Wide shot inside shop with customers
23. Mid shot of sales assistants and customers at counter
24. Close up of dried ginseng root tilt up to wide of customers at counter
25. SOUNDBITE (Korean) Yun Gum Chun, sales assistant, Ginseng shop:
“There’s a great demand for ginseng products. Not only our people, but also Koreans abroad, and foreigners like the products, and buy a lot.”
26. Close up of ginseng
27. Wide shot of various ginseng products on shop shelves
28. Close up of “Insam Woman Tonic” on shelf
29. Pan of sales assistant and customers
LEADIN:
Ginseng is well known around the world as a health supplement.
But not many people know that it’s also one of the products North Korea is proud of.
STORYLINE:
Kaesong is a city which found itself on the northern side of the dividing line between the two Koreas, following one of the fiercest confrontations of the Cold War.
From 1950 to 1953, Korea’s civil war drew in the US, and United Nations’ forces on one side, and China on the other.
Kaesong now has some high-rise blocks like any modern city, but it also retains some of its ancient heritage, with areas of single-storey Korean houses.

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